Tourism plays a strategic role for the national economy but, like any activity, it can also have less positive environmental and social impacts. For companies wishing to make a difference in the area of sustainability in tourist destinations, it is vital to adopt responsible and innovative practices.

We’ve listed 6 essential tips for companies on the road to sustainability:

1. Environmental and social impact assessment
Before implementing any sustainability strategy, companies must carry out an accurate assessment of the environmental and social impact of their operations. This involves identifying areas where improvements can be made and understanding how their activities impact the local community, biodiversity, and natural resources. This assessment provides a basis for developing more objective and measurable targets.

2. Community involvement
The inclusion of the local community is fundamental to the success of any sustainability initiative. Involving the population in sustainable practices promotes a healthier, more equitable and resilient environment. The development of collaborative partnerships results in projects that benefit not only companies, but also the local community, ensuring that tourism is a positive factor for everyone.

3. Promoting environmental education
Investing in environmental education programmes is essential for informing employees, tourists and the local community about the importance of sustainability. Developing educational initiatives that stand out for their responsible practices, encouraging conscientious behavior and promoting respect for culture and the environment could be a strategy to consider for companies that want to stand out in the area of sustainability.

4. Adopting sustainable management practices
Efficient waste management is crucial to minimizing environmental impact. To this end, it involves implementing reduction, reuse and recycling practices. In addition, the conscious management of natural resources, such as water and energy, also contributes to safeguarding the ecosystem. The integration of sustainable technological solutions is also an aspect for companies to consider.

5. Sustainable certifications and seals
Achieving sustainable certifications and seals is one way of demonstrating a company’s commitment to sustainability. There are various organizations that issue certifications to companies that meet strict standards of sustainable practices. As well as validating the company’s efforts, certifications increase consumer and/or tourist confidence in choosing sustainable products, services, and destinations. Melgaço approved a local sustainability standard in 2023. Adhering to this standard is an excellent way to start your company’s journey in this field

6. Clear communication and authenticity
Transparent and authentic communication is essential for engaging consumers and tourists. Companies should highlight their sustainable initiatives in an honest and engaging way, providing clear information about their efforts and achievements. The truth is that consumers and tourists value and privilege companies and destinations that have this attitude instilled in them and that demonstrate it transparently